Why you should setup a blog on your real estate website?

Real estate agencie’s professional blogs are designed for exchange and sharing. It is appropriate to publish regularly qualitative and informative articles on your realty market news; This will bring a real added value for your agency. Your blog will enrich your website and highlight your ads.

Which benefits for your agency?

-It is an excellent mean of communication

maintain a real estate seo blogA blog allows above all to communicate about your agency, your values, goods and services that you provide local news for your job, etc. You care for your image and are looking to back up your experience and knowledge on your geographical location and your target. The prospect thus ensures your expertise. Reassured, he is more inclined to trust you to accompany him in his real estate project.

-It improves significantly the SEO of your website

Another indisputable plus of a real estate blog is the search engine optimization of your website. By creating links between your site and your blog, you inevitably increase the number of your visitors, while facilitating the path to search engines like Google.

-It adds value to your social networks

Through the promotion of your articles on social networks, location sharing and rally around common interests, you will attract interested readers seeking information on real estate news. These prospects will thus discover your blog, so your website and inevitably your ads; It is a virtuous circle!

What you should do and not do on your blog

It is particularly nice for a reader to learn about its market news without feeling the weight of a commercial speech: therefore adopt a more informative than promotional tone.

It is also recommended to write and publish articles on a regular basis, to retain your customers and increase the number of visits. In addition, Google don’t like static sites much! Instead, they favour dynamic sites that publish lots of quality content. However be careful to never focus on the quantity but rather on the quality!

Another mistake to avoid is to leave your realtor activity: your blog must remain professional and have a consistent editorial line. To be effective, your items must be unique and specialized: it is not recommended to introduce too generic topics such as bills, laws or trends in the real estate market in the US. We advise you to talk about your neighborhood, of local life (news and local interests), your activity, your price developments and the communities.

Finally and most importantly, avoid any form of duplicate content, which is to use some or all of the text from another web site or even a from a single article. It is considered an abusive SEO practice by search engines, and it is very badly seen by Internet users.

Facebook and Real Estate Agents

Five Tips to Maximize Your Visibility on Facebook

Facebook is increasingly used by real estate professionals. However, having your page on the social network is not enough, you need to know how to make it alive in order to get more visibility. Here are five tips to help you achieve this goal.

1. Publish Your Ads

Publishing some ads on your page will make it more alive and will allow you to reach a target of future potential buyers who may be more inclined to use Facebook for their real estate search than using more conventional means.

2. Share Some of Your Agency’s “Life” on Facebook

promote your ads through FBShould you need to humanize the image of your real estate agency, a Facebook page is a great way of doing so. And this through posting some photos of your team while working, sharing videos, anecdotes… It is a way to reassure the Internet users and show make them feel like they know you already, breaking the ice from the very beginning. You can also make you page more lively by using other media such as its Twitter or Youtube and to share some more information.

3. Share Local Information

The publication and sharing of information and news at a local dimension is essential not only to establish a better local brand image but also to maintain relations with your targeted potential clients. It is therefore important to regularly feed your page of targeted and relevant information that will affect the Facebook users and potential buyers.

4. Manage Your E-Reputation

Having a Facebook page can be double-edged for the e-reputation of your real estate agency. This social network indeed offers a high visibility and opens the door to many Internet users who can express their satisfaction but also their disappointment. If this is your case, you should take the time to respond to those negative comments instead of ignoring them. You should also put in place an active communication to turn those potentials detractors into satisfied customers and even future prescribers for your real estate agency”.

5. Increase Your Presence on the Internet

The more active is your Facebook page the more it will show on Google results when potential clients will search for your real estate agency. Indeed, the more you will be active on social media networks, the more you can benefit from those links and your real estate agency will have better ranking and appear in the first pages of search engines. This is also a good way to have as many links as possible from the first page of the search engines such as Google, Yahoo, Bing.

© Graydon Manor