Five Tips to Maximize Your Visibility on Facebook
Facebook is increasingly used by real estate professionals. However, having your page on the social network is not enough, you need to know how to make it alive in order to get more visibility. Here are five tips to help you achieve this goal.
1. Publish Your Ads
Publishing some ads on your page will make it more alive and will allow you to reach a target of future potential buyers who may be more inclined to use Facebook for their real estate search than using more conventional means.
2. Share Some of Your Agency’s “Life” on Facebook
Should you need to humanize the image of your real estate agency, a Facebook page is a great way of doing so. And this through posting some photos of your team while working, sharing videos, anecdotes… It is a way to reassure the Internet users and show make them feel like they know you already, breaking the ice from the very beginning. You can also make you page more lively by using other media such as its Twitter or Youtube and to share some more information.
3. Share Local Information
The publication and sharing of information and news at a local dimension is essential not only to establish a better local brand image but also to maintain relations with your targeted potential clients. It is therefore important to regularly feed your page of targeted and relevant information that will affect the Facebook users and potential buyers.
4. Manage Your E-Reputation
Having a Facebook page can be double-edged for the e-reputation of your real estate agency. This social network indeed offers a high visibility and opens the door to many Internet users who can express their satisfaction but also their disappointment. If this is your case, you should take the time to respond to those negative comments instead of ignoring them. You should also put in place an active communication to turn those potentials detractors into satisfied customers and even future prescribers for your real estate agency”.
5. Increase Your Presence on the Internet
The more active is your Facebook page the more it will show on Google results when potential clients will search for your real estate agency. Indeed, the more you will be active on social media networks, the more you can benefit from those links and your real estate agency will have better ranking and appear in the first pages of search engines. This is also a good way to have as many links as possible from the first page of the search engines such as Google, Yahoo, Bing.